Mariya Nurislamova is best generally known as the co-founder and CEO of Scentbird, the popular membership service billed as the “Netflix of perfume.” Over time she has also released Deck of Scarlet, a direct-to-customer attractiveness manufacturer, and Drift, a scent-targeted vehicle accessory line.
Even so, by night she transforms right into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This really is Mariya,” which has amassed about 102,000 subscribers and features much more than one,200 movies. Her spiritual messages Mix guided meditations, Vitality channeling, and cosmic philosophy, attracting a significant and engaged viewers.
Digital Presence & Information
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Focused on chakras, Vitality portals, therapeutic, and quantum manifestation.
Intuitive Q&A video clips: Open, private interactions wherever she addresses viewers’ deepest queries.
Shorter-variety clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers across platforms.
Her cross-platform attain would make her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
Although her spiritual identification thrives online, her founder persona is rooted in tangible organization achievements:
Scentbird (2014–present): A subscription design giving in excess of 800 fragrance selections to ~seven-hundred,000 subscribers while in the U.S. and Canada, backed by YC and elevating over $twenty five million in venture funding.
Deck of Scarlet: A elegance membership palette introduced in 2018–19, collaborating with top influencers to supply curated makeup kits underneath $30 each and every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance methods to automobiles.
Her entrepreneurial rise has become extensively protected by organization stores such as Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early passion for fragrances.
The Awakening: Spiritual Change in 2018
In 2018, Mariya seasoned what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Before long immediately after, she introduced her spirituality-concentrated written content across YouTube, Instagram, and TikTok.
Considering the fact that then, her information has delved into:
Living in “the Matrix”, a simulated fact framework.
Healing by using Power, together with promises like self-healing most cancers or AIDS and processing miscarriage as a karmic preference.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked teeth with further spiritual indicating.
These superior-assertion beliefs inevitably collided together with her general public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual written content began to conflict together with her corporate graphic. The Enterprise of Vogue claimed on subscribers, influencers, as well as inner mirrored makes boosting alarms just after discovering statements about Hitler as a teacher of “3D planet warfare,” denials of illness, and crystal divination—all beneath Mariya’s authentic title.
Notable critics:
YouTuber Keya’s Earth and Zachary Michael stated they’d not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly termed out her pseudoscientific statements and questioned the standard of Scentbird’s services.
Regardless of the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by stress to get rid of content .
Strengths & Strategic Merits
1. Reliable Dual Persona
Mariya’s blend of tech entrepreneurship and spiritual training is uncommon among her friends. It provides:
An authentic private manufacturer that resonates with customers trying to find further connections.
Diversified profits streams across retreat events ($1,111 to $a hundred twenty five,000) and personal channeling periods.
two. Scale & Influence
Company advancement: Scentbird stories forty five–fifty% YoY advancement considering that 2022, profitability considering the fact that 2019, with yearly revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners hundreds of A huge number of sights for every movie, making viral cultural presence.
three. Faithful Community
Above one,200 films and dependable uploads have crafted a cult-like following of seekers open up to her energy-based and mystical choices.
Emerging Pitfalls & Identity Challenges
Brand name Reputation Threat
Traders, workforce, and consumers may perhaps check out Mariya’s metaphysical promises as off-Placing, possibly eroding brand name trust.
Articles Moderation & Legal responsibility
Bold promises in health and fitness and spirituality may mariya nurislamova scentbird possibly invite social-platform warnings, regulatory scrutiny, or debates more than moral responsibility in influence.
Stakeholder Confusion
Inspite of her assurances, traders remain mostly unaware of her spiritual identification. Any perceived misalignment could pressure stakeholder self-confidence.
Path In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya could possibly compartmentalize her spiritual and organization worlds more properly—maintaining spiritual content material on separate platforms or under a pseudonym.
Embracing Convergence
Alternatively, she could lean into your fusion—integrating wellness things into her makes (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her far more ethereal information with evidenced-primarily based guidance, she could extend her base whilst minimizing alienation.
Final Feelings
Mariya Nurislamova stands at a uncommon intersection—where undertaking‑quality entrepreneurship satisfies spiritual authority. She has built a scalable, successful small business empire, while capturing the imaginations of digital-age spiritual seekers.
Nevertheless this very duality is her best asset and biggest problem. The mystic and also the CEO co-exist in one particular person, building friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will define her upcoming legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will just one eclipse one other?
This resonates being a cautionary tale within our age of founder transparency: When beliefs are general public, ambition and authenticity walk a fine line.
In brief, Mariya Nurislamova is no ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of enterprise and belief. Her next moves may perhaps chart new territory—not simply in fragrance, but in how small business leaders form their identities in the electronic spiritual age.